Unifying Digital Platforms into One
Client
Ortho Molecular Products
Role
UX Designer / Product Strategy
Duration
September - Present
Teams
Engineering, IT, Marketing, Sales, Executive Leadership
Project Overview
Leading the UX design of an initiative to consolidate two distinct digital platforms into one unified experience supporting B2B wholesale commerce and B2B2C patient care.
The project involves rearchitecting information architecture, defining role-based navigation, and redesigning key workflows for practitioners, patients, and employees.
Currently in Development
This project is actively evolving alongside development. While the complete case study isn't available yet, I'm happy to discuss the design decisions, product challenges, and cross-functional collaboration involved - Let's connect!