Practitioner Product Experience
Client
Ortho Molecular Products
Role
UX Designer
Duration
1 Week
Industry
Healthcare (Practitioner-Driven)
Teams
Stakeholder, Engineer
Problem
Practitioners had no self-service resource after meeting with sales representative in their offices, requiring follow-up communication to learn more about products or request samples.
Solution
Collaborated with marketing team to prioritize practitioner needs, organize clinical evidence into a scannable hierarchy, and design a landing page that clearly communicated product benefits while encouraging sample requests.
Results
Generated over 500 practitioner visits and 75 sample requests within the first three months, helping extend product engagement beyond in-person sales visits.