UBYou Campus Events Hub
Client
UBYou Wellness
Role
Sole UX Designer / Product Strategy
Duration
3 weeks
Industry
Student Wellness (Early stage start up)
Teams
Stakeholder, Engineer
Challenge
Greek life students at FGCU had no centralized way to discover, organize, or track campus events, making participation feel fragmented and causing many to miss important activities.
Approach
Design a centralized event management feature that brought event discovery, RSVPs and attendance tracking into one place to simplify participation.
Existing App Design
Research
To validate the gap, I conducted usability testing with Greek life students to better understand how they currently found events, managed attendance, and tracked participation requirements.
Key insights from testing
Students relied on group chats and word of mouth to find events
Students frequently forgot upcoming events because they were using multiple tools
Attendance expectations and missed-event penalties were difficult to find
Students wanted one place to manage upcoming, attended, and missed events
Existing Tools
Design
Using these research insights, I designed an events hub that simplified event discovery while making attendance requirements and participation status easier to understand. The solution focused on reducing cognitive load and helping students stay engaged throughout the semester.
What guided my design process
Make upcoming events immediately visible
Reduce cognitive load by organizing events into clear states
Increase accountability by surfacing attendance status
Encourage participation through personalized recommendations
Results
Due to startup constraints, this feature development has been delayed so live usage metrics are currently unavailable.
However, usability testing with interactive prototypes and existing users revealed strong positive feedback around the calendar view, roll call functionality, attendance tracking, and event detail experience.