Clinical Care Path
Product Design
UX & UI
Responsive Design
Client
Clinical Care Path
Industry
Healthcare (Practitioner-Driven, B2B2C)
Teams
Engineers x2, IT Manager x1, Sales Director x1, Marketing x3
Duration
6 Weeks
(01)
Project overview.
Clinical Care Path is a practitioner-to-patient platform that enables healthcare providers to create recommendations, manage orders, and support patient adherence.
I redesigned the discount experience to introduce flexible, patient-specific pricing and improve clarity across recommendations, orders, and subscriptions.
(02)
Challenge.
The existing global discount system did not allow practitioners to personalize pricing at the patient level, creating a gap in flexibility and limiting adoption compared to competitors.
Existing Global Discount Feature
(03)
Design.
I created the feature strategy and redesigned the platform UI to support more flexible patient discount management.
Working cross-functionally, I helped define key system behaviors and mapped a scalable solution that could support future enhancements like auto-ship promotions and first-patient incentives.
While the original recommendation supported layered discount logic, technical constraints led the team to implement a simplified approach where individual discounts override universal discounts.
(04)
Results.
Improved practitioner adoption and supported ~17% platform growth by simplifying discount management workflows and modernizing UI structure and grouping patterns.
(Work)
